Subaru always has been and always will be a company driven by safety. It is all about making sure that all occupants, including children and animals, are protected. It’s why Subaru has one of the best retention rates in the whole automotive industry, meaning 61.1% of all people who buy a Subaru come back and…
Brand loyalty is one of the most important metrics in the automotive industry. It shows automakers how well customers respond to product offerings, and repeat buyers demonstrate that companies are on the right path. Subaru buyers are exceptionally loyal, and it scored an impressive 83 in a recent study from ACSI, making it the top…
Did you know that Subaru began as an aircraft maker? Ninety years ago, a company named Nakajima Aircraft Company was established. Over the past nine decades, it has continued building aircraft and developing aerospace technologies. Today, this is a part of Subaru’s corporate family. They currently produce attack helicopters and unmanned aerial vehicles for the…
Every Subaru is engineered to keep you safe. From our EyeSight driver assist technology to the way we built safety into each structure, Subaru is made to protect you from harm. In recent driver safety technology tests, the Insurance Institute for Highway Safety rated the 2024 Subaru Forester “Superior” in their latest rear crash prevention…
Even though it has recently gone on sale and been given to journalists to review and test, The all-new 2025 Subaru Forester is quickly earning praise from journalists and customers alike. When compared to other SUVs in its class, the Forester shines with its standard all-wheel drive and a lower base price. A recent comparison…
Subaru of Rochester is proud to announce that three of its 2024 models have been awarded TOP SAFETY PICKS by the Insurance Institute for Highway Safety (IIHS). An additional model achieved the TOP SAFETY PICK+ designation, the highest IIHS rating. 2024 TOP SAFETY PICK + Winner Ascent (TSP for 7 consecutive years) 2024 TOP SAFETY…
Though the all-electric Solterra still feels pretty new to all of us at Subaru of Rochester, there are already significant changes for the 2024 model year. This includes faster charging, enhanced Subaru EyeSight® Driver Assist technologies, and other new features. Enhanced Charging Higher capacity charging of the lithium-ion battery means the Solterra can now charge…
As another Minnesota winter approaches, driving safety becomes a top concern. We want to drive as safely as possible on our snow-covered roads and be protected as well as possible against those who don’t. That is why Subaru of Rochester is so pleased to announce that our two newest redesigned models have been designated as…
A generation or two ago in Rochester, and back when almost everyone was driving rear-wheel drive sedans, station wagons, pickup trucks, and the occasional sport coupe, it was simply understood that when winter is coming, it is time to change to snow tires (as they were called then) on your car. But then our car…
Subaru Motorsports revealed their all-new WRX rally car to compete in the Open 4WD class of the American Rally Association (ARA) Championship in the first week of August. Subaru of Rochester is proud to announce that it was just weeks later when the car took first place in the Ojibwe Forests Rally here in Northern…
