Subaru Earns Top Ranking in 2024 American Customer Satisfaction Index Survey Automobile Study

Brand loyalty is one of the most important metrics in the automotive industry. It shows automakers how well customers respond to product offerings, and repeat buyers demonstrate that companies are on the right path. Subaru buyers are exceptionally loyal, and it scored an impressive 83 in a recent study from ACSI, making it the top brand in this year’s evaluation.

The American Customer Satisfaction Index Study ranked Subaru in the top spot across several categories:

• Number one brand for vehicle safety, the fifth in a row
• Number one brand for product quality, the fourth in a row
• Number one brand for overall product and service quality, the second in a row
• Number one brand for perceived value, the second in a row
• Number one brand for dependability
• Number one brand for driving performance

Subaru of America’s Chief Operating Officer, Jeff Walters, said, “Being recognized by Subaru customers for our commitment to safety, reliability, and longevity is an accomplishment we take to heart. This acknowledgment from ACSI is a reminder that our efforts to be ‘More Than a Car Company’ are of the utmost importance to Subaru and our retailers. We pride ourselves on consistency and quality, and we are thrilled to see the results as customers continue to choose Subaru time and time again.”

Other companies in the 2024 automotive top ten include:

• Subaru: 83 Overall
• Toyota: 83
• Honda: 83
• Mazda: 81
• Buick: 80
• Kia: 80
• Chevrolet: 79
• Ford: 79
• GMC: 79
• Hyundai/Volkswagen: 78

If you’re wondering how the AMCI polls owners, it provided a list of the most important factors it considers in polling:

• Driving performance (handling, braking, steering, and overall drivability)
• Vehicle safety (seatbelts, airbags, headrests, anti-lock brakes, and warning systems)
• Dependability (engine parts, breakdowns)
• Exterior (look, paint, trim, and style)
• Quality of mobile app
• Comfort
• Reliability of mobile app
• Website satisfaction
• Interior
• Gas mileage
• Technology
• Warranties

The 2024 calendar year is the ACSI’s 30th year in operation. It covers around 400 companies across 40 consumer industries in the United States. This year’s ACSI Automobile Study included 12,173 surveys, and customers were polled at random between July 2023 and June 2024.

If you want to learn more about a specific model or dive deeper into Subaru’s scores, Subaru of Rochester has you covered. Our dedicated staff would be happy to walk through the Subaru lineup, cover each model’s features and capabilities, or help you order the Subaru of your dreams.