Subaru Wins Gold Halo Award for Education Program

Subaru regularly wins awards for their models, but this time they have been awarded for their dedication to improving education. Subaru has earned the 2023 Gold Halo award for the Best Education Initiative. The award came from Engage for Good, which is dedicated to encouraging companies to get involved with social causes and acknowledging those whose cause-centered marketing or programs have had effective positive social impact. Subaru earned its Gold Halo award for its partnership with AdoptAClassroom.org as part of its 2022 Subaru Loves Learning® initiative, one of five branches in the Subaru Love Promise.

“At Subaru, we believe that education is the key to unlocking a better future for all. We are proud to partner with AdoptAClassroom.org to extend its mission and help to equip more under-resourced students with the learning tools they need to succeed,” said Alan Bethke, Senior Vice President of Marketing at Subaru of America, Inc. “We’re honored to receive this prestigious award as we continue to work with our partners and retailers to show our commitment to providing all students an equal opportunity at a quality education.”

AdoptAClassroom.org is a national nonprofit that helps fund PreK-12 teachers and schools across the U.S. with classroom materials and resources. This was after they found that teachers spend an average of $860 of their own money each year to supply their classrooms beyond what the schools provide. Together with dealerships like Subaru of Rochester, Subaru helped alleviate this financial burden on teachers with $3.3 million donated to 652 schools and 5,699 teachers across the U.S.

“The partnership between Subaru and AdoptAClassroom.org has had a tremendous impact on teachers and students nationwide,” said Ann Pifer, Executive Director of AdoptAClassroom.org. “Thanks to the generous support from Subaru and its retailers, more than 300,000 teachers have had the opportunity to provide students with crucial resources while feeling the love, appreciation, and support they deserve as learning professionals.”

Thanks to the Subaru Love Promise and participation by both Subaru and its retailers, the manufacturer has also been recognized by Forbes Magazine as one of the top brands listed on their list of Best Brands for Social Impact for 2023 and was the number one brand on the list from the automotive category. There are many good reasons to buy a car from Subaru of Rochester. Chief among them is how great the cars are, but it doesn’t hurt knowing that you are supporting a company that actively supports good causes.