Subaru Accelerates the Subaru Love Event with a $29 Million Goal

At Subaru of Rochester, we’re thrilled to share the exciting news about Subaru of America’s ambitious undertaking—the 2023 Subaru Share the Love Event. This annual charitable initiative is not just a campaign; it’s a testament to Subaru’s unwavering commitment to making a positive impact on communities nationwide. This year, the stakes are higher than ever, with a heightened donation goal of $29 million, reflecting the collective determination to drive change and uplift those in need.

Aiming for New Heights

Subaru of America, Inc. has set the bar high, aspiring to achieve a donation milestone of $29 million during the 2023 Subaru Share the Love Event. This goal is a testament to the collective power of Subaru and its dedicated retailers, striving to surpass the remarkable $285 million mark in cumulative donations to national and hometown charities over 16 consecutive years. The impact of this initiative has been nothing short of transformative, leaving an indelible mark on the lives of countless individuals across the nation.

Charity Partnerships That Make a Difference

This year’s Subaru Love Event continues to shine a spotlight on Subaru’s commitment to philanthropy by supporting four esteemed national charity partners—The American Society for the Prevention of Cruelty to Animals, Make-A-Wish, Meals on Wheels America, and the National Park Foundation. These organizations play pivotal roles in addressing diverse needs, from animal welfare to granting life-changing wishes, ensuring no one goes hungry, and preserving our national treasures.

Supporting More Than 800 Hometown Charities

Subaru’s dedication extends beyond national partnerships, reaching into the heart of communities through support for over 800 local charities. Here at Subaru of Rochester, we understand the profound impact that local initiatives can have on individuals and families. That’s why our team is committed to selecting and championing hometown charities that directly benefit our local community. It’s about creating a positive ripple effect that transcends geographical boundaries.

Amplifying the Voices of Change

Subaru’s national advertising campaign will serve as a powerful amplifier for the causes championed by each partner organization. The focus extends beyond merely raising funds; it’s about fostering awareness and creating meaningful connections between Subaru, its customers, and the impactful charities involved. As we embark on this journey, Subaru of Rochester is excited to be a part of this collective effort to drive change and make a lasting difference.

Driving the Love Forward

At Subaru of Rochester, we take immense pride in being part of a brand that goes beyond building exceptional vehicles—it builds communities. Our commitment to the Subaru Love Event echoes our broader mission of contributing to a brighter and more compassionate world. As we join forces with Subaru of America to achieve the $29 million goal, we invite our valued customers and community members to be part of this journey. Together, we can turn the love for Subaru into positive change, one charitable act at a time.