Embracing the Power of Compassion with the Subaru Loves Pets Initiative

In a world where the love for our furry companions knows no bounds, Subaru of Rochester proudly stands alongside Subaru of America in their annual Subaru Loves Pets initiative. This heartfelt endeavor, aimed at helping shelter pets find their forever homes, resonates deeply with our commitment to the well-being of animals in our community. More than just a car brand, Subaru embodies a spirit of compassion.

Subaru Loves Pets and National Make A Dog’s Day

Nearly 6.3 million companion animals enter shelters each year, hoping for a loving family to call their own. Throughout October, Subaru, in collaboration with over 600 participating retailers, joins forces with local shelters, rescues, and pet organizations. Together, we host a series of in-person and virtual pet adoption events, uniting these animals with caring homes. But our mission doesn’t stop there – Subaru Loves Pets places a special focus on the “Underdogs” – the senior, physically challenged, or unique dogs often overlooked in shelters.

Alan Bethke, Senior Vice President of Marketing at Subaru of America, Inc., captures the essence of this initiative, stating, “The unconditional love of an adopted pet is something we cherish and support throughout the year, but October holds particular significance as we dedicate the entire month to uniting pets with the caring homes they rightly deserve.” It’s a sentiment that echoes Subaru’s core values – a dedication to creating a better world for animals, a commitment that extends far beyond corporate boundaries.

National Make A Dog’s Day A Celebration of Canine Companions

On October 22, Subaru will celebrate the fifth annual National Make A Dog’s Day. This memorable day is dedicated to making all dogs feel loved and cared for, especially those with special needs in shelters. We invite dog enthusiasts everywhere to do something extra special for their canine companions, sharing these moments on social media using the hashtag #MakeADogsDay. For those considering adding a new member to their family, Subaru encourages adopting a shelter pet, especially the cherished Underdogs who have so much love to give.

Supporting a Cause

When you choose Subaru, you’re not just buying a car, you’re supporting something more that brings hope to countless animals. Since 2020, Subaru and its retailers have helped over 106,000 shelter pets find loving homes through the Subaru Loves Pets adoption campaign. For every pet adopted during October, participating retailers will make a $100 donation to their partner shelter. Additionally, Subaru will contribute $20 to the ASPCA for each purchase of select Subaru Pet-Friendly Accessories. The impact of your choice echoes in the lives of these animals, bringing them closer to the warmth of a home and the love of a family.

Also, for each “Animal” badge ordered through Subaru Badge of Ownership in October, Subaru will donate $1 to the ASPCA, furthering the cause and illuminating the path towards a more compassionate world. By supporting Subaru of Rochester, you are not just making a transaction, you are making a difference.

Join Us in Embracing Compassion For Animals

At Subaru of Rochester, we invite you to join us in embracing the spirit of compassion. Visit our dealership and explore the Subaru models that carry this legacy of kindness forward. Supporting Subaru means supporting Subaru Loves Pets, a cause that brings joy, love, and hope to countless furry companions. Your journey with Subaru becomes a testament to the power of compassion, illuminating the path for others to follow. Together, let’s make a difference and celebrate the boundless love our pets bring into our lives.